https://natalie-rose.com Natalie Rose Creative Portfolio Thu, 18 May 2023 23:10:36 +0000 https://natalie-rose.com en https://natalie-rose.com/Home Thu, 18 May 2023 17:48:15 +0000 Natalie Rose Creative Portfolio https://natalie-rose.com/Home https://natalie-rose.com/Chick-fil-A Thu, 18 May 2023 17:48:17 +0000 Natalie Rose Creative Portfolio https://natalie-rose.com/Chick-fil-A Chick-fil-A The Brake Room Activation/Experiential The food delivery industry has exploded over the past few years. But sadly at the cost of one group of people: those who deliver. New York’s 65,000 delivery workers made 120 million stops last year alone. They’re turned away from using restrooms at the restaurants they pick up from. They gather under bridges to stay warm and dry. They’ve had nowhere to go in between deliveries, until now. The Brake Room is a first-of-its-kind rest station in NYC allowing food delivery workers to get warm, use the restroom, drink some water, grab a cup of coffee and rest in between deliveries, free of charge. <img width="7063" height="5008" width_o="7063" height_o="5008" data-src="https://freight.cargo.site/t/original/i/41bf553c97ed6c631c3b1c7dc90eaf25d35e7c27cc708d10ed3749e6d5b68935/CFA_BrakeRoom_CannesBoard_0504_v1-Final.jpg" data-mid="179207217" border="0" src="https://freight.cargo.site/w/1000/i/41bf553c97ed6c631c3b1c7dc90eaf25d35e7c27cc708d10ed3749e6d5b68935/CFA_BrakeRoom_CannesBoard_0504_v1-Final.jpg" /> <img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/dd0aa750b5f4c9068ca250c879a38825f9814d55490c8e30d163b96651ef7472/TBR_LogoAnimation.gif" data-mid="179954236" border="0" src="https://freight.cargo.site/w/800/i/dd0aa750b5f4c9068ca250c879a38825f9814d55490c8e30d163b96651ef7472/TBR_LogoAnimation.gif" /> <img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/83569031e6c0fe5d5129139cd5f0c2536da7e564441b9b4ea2ce236e4c02ced5/TBR_DigitalFrames_v1.gif" data-mid="179954291" border="0" src="https://freight.cargo.site/w/800/i/83569031e6c0fe5d5129139cd5f0c2536da7e564441b9b4ea2ce236e4c02ced5/TBR_DigitalFrames_v1.gif" /> <img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/19fcfeb596eef06ffd6002c13f5642baa4917163bb9a4caf5827b13596043b1c/TBR_BikeHeartAnimation-1.gif" data-mid="179954286" border="0" src="https://freight.cargo.site/w/800/i/19fcfeb596eef06ffd6002c13f5642baa4917163bb9a4caf5827b13596043b1c/TBR_BikeHeartAnimation-1.gif" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/a64c822f896958ccf62bb1637794132d9c77f77b2b6ac34e4308747cdea74581/TBR_Website_Images_3.png" data-mid="179954160" border="0" 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data-src="https://freight.cargo.site/t/original/i/21f6e2459a6fe3bda12d308437feaf2cd9a5241270d0a404314167fa667bcf5e/CFA_BrakeRoom_CannesSupportingImages_Titanium_v1_C.jpg" data-mid="179228099" border="0" src="https://freight.cargo.site/w/1000/i/21f6e2459a6fe3bda12d308437feaf2cd9a5241270d0a404314167fa667bcf5e/CFA_BrakeRoom_CannesSupportingImages_Titanium_v1_C.jpg" /> <img width="7063" height="5008" width_o="7063" height_o="5008" data-src="https://freight.cargo.site/t/original/i/80915227b901114eb83b10b068746e6c3e454cd07547aa2c1dbb3732cb701c27/CFA_BrakeRoom_CannesSupportingImages_Titanium_v1_E.jpg" data-mid="179228101" border="0" src="https://freight.cargo.site/w/1000/i/80915227b901114eb83b10b068746e6c3e454cd07547aa2c1dbb3732cb701c27/CFA_BrakeRoom_CannesSupportingImages_Titanium_v1_E.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/7e25c1c62ca89528c60e95c91695de3c6f6e596930ea1a946c58d224a3c87a1b/TBR_Website_Images_9.png" data-mid="179954167" border="0" src="https://freight.cargo.site/w/1000/i/7e25c1c62ca89528c60e95c91695de3c6f6e596930ea1a946c58d224a3c87a1b/TBR_Website_Images_9.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/f34402e1bb8f5d47ce6fcc238d98e8dad375e48605cfce6a609e5546ee2c0135/TBR_Website_Images_10.png" data-mid="179954168" border="0" src="https://freight.cargo.site/w/1000/i/f34402e1bb8f5d47ce6fcc238d98e8dad375e48605cfce6a609e5546ee2c0135/TBR_Website_Images_10.png" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/7cccb14d0678c3581fb35a46fa8b1f4a31e8ba21a67f0b87418b8021f7aa2c63/TBR_Website_Images_8.png" data-mid="179954165" border="0" src="https://freight.cargo.site/w/1000/i/7cccb14d0678c3581fb35a46fa8b1f4a31e8ba21a67f0b87418b8021f7aa2c63/TBR_Website_Images_8.png" /> <img width="569" height="320" width_o="569" height_o="320" data-src="https://freight.cargo.site/t/original/i/1deb9d965e3a8f7058eb1614b4d6ef618429148e4d7fd97f0c7991d536f50949/ezgif-5-51e1eb5d78.gif" data-mid="179960643" border="0" src="https://freight.cargo.site/w/569/i/1deb9d965e3a8f7058eb1614b4d6ef618429148e4d7fd97f0c7991d536f50949/ezgif-5-51e1eb5d78.gif" /> <img width="569" height="320" width_o="569" height_o="320" data-src="https://freight.cargo.site/t/original/i/cfbe8790954c98d96e043bcfb869b00a5bf65cb3f017457811c981adb1cb07b1/ezgif-5-5fd0b4d7b5.gif" data-mid="179960642" border="0" src="https://freight.cargo.site/w/569/i/cfbe8790954c98d96e043bcfb869b00a5bf65cb3f017457811c981adb1cb07b1/ezgif-5-5fd0b4d7b5.gif" /> &nbsp;&nbsp; <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/d728a86267ba2870bef0f01d1b01fda74f8a88dd51320822546e28a35ceeec8a/TBR_Website_Images_15.png" data-mid="179954173" border="0" src="https://freight.cargo.site/w/1000/i/d728a86267ba2870bef0f01d1b01fda74f8a88dd51320822546e28a35ceeec8a/TBR_Website_Images_15.png" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/d97dfc0c9e153207c75a3b59a520035371fa0bf14d31b8408abe0470eb79879a/TBR_Website_Images_11.png" data-mid="179954169" border="0" src="https://freight.cargo.site/w/1000/i/d97dfc0c9e153207c75a3b59a520035371fa0bf14d31b8408abe0470eb79879a/TBR_Website_Images_11.png" />Photography by Kareem Black In creating The Brake Room, we overcame multiple challenges to create a ground-breaking experience from Chick-fil-A that brought care, attention and empathy to an underserved, unseen group. We made them feel appreciated for the very first time. And we advanced an important nationwide conversation that captured the attention of every major news outlet, including the mayor. The city, third party apps and anyone who orders delivery is finally seeing the people who bring them their food.PRESS: 600+ earned media placements including The New York Times / The Tonight Show Starring Jimmy Fallon / CNN / The Today Show / NPR / Bloomberg Media / CBS News / ABC News / NBC News / CNBC / Fox News Business / Forbes / New York Magazine / Business Insider / The Gothamist / New York Daily News / The Independent / The City / Mashed / ZDNet / Yahoo! / NY1 / MSN / NASDAQ / Retail Brew / Simplemost / The Takeout / Trend Hunter / Nation’s Restaurant News / East Side Feed / Retail Wire / Head Topics US / MorningNewsBeat / Restaurant Dive / QSR Magazine / Cheddar News / Restaurant Business Online / Entrepreneur Magazine / Nation’s Restaurant News / The Architect’s Newspaper / Upper East Site / Social The Takeout / The Takeout / East Side Feed / New York City Patch AWARDS:2023 Cannes Lions Silver Brand Experience and Activation / Brand-Owned Experiences Bronze Direct / Corporate Purpose and Social Responsibility Shortlist Brand Experience and Activation / Brand Experience and Activation Shortlist Direct / Cultural Insight Shortlist Design / Retail Environment and Experience Design 2024 The One Show Finalist Cultural Driver / Multicultural Impact Finalist Design / Design for Good Finalist Direct Marketing / Direct Marketing for Good Finalist Experiential and Immersive / Immersive Spaces Finalist Experiential and Immersive / Experiential and Immersive for Good Finalist Out of Home / Experiential and Immersive Finalist Public Relations / Public Relations for Good 2024 Clios Silver Direct / Experience/Activation Silver Experience/Activation / Special Build Shortlist Out of Home / Interactive and Experiential Ad Age 2024 Creativity Awards Winner Experiential Campaign of the Year 2024 Webbys Winner Advertising, Media &amp; PR / Experience Marketing Finalist Advertising, Media &amp; PR / Installation or Experience Finalist Advertising, Media &amp; PR / Best Cause Related Campaign 2024 ADC Finalist Advertising / Direct / Wildcard Finalist Advertising / Innovation / Direct 2024 Andys Gold Bravery Gold Reset Gold Idea 2024 Adweek Experiential Awards Winner Experiential Activation Less than $1 million Winner Best Community-Focused Experiential Activation 2023 Campaign BIG Awards Winner Best Brand Experience 2023 Epica Awards Grand Prix PR Gold Restaurants, Bars and Cafés Shortlist Experiential and Shopper Marketing https://natalie-rose.com/Volvo Thu, 18 May 2023 17:48:16 +0000 Natalie Rose Creative Portfolio https://natalie-rose.com/Volvo Volvo Highway Robbery Launch Activation The all-new XC90 T8 is the first hybrid luxury SUV to be powered by gas, electric energy and other cars. <img width="3001" height="1876" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" data-src="https://freight.cargo.site/t/original/i/31bb90aa83b99b3364775125ef93772ab96c59cd57b92f5248d3da4b211ed8bd/horizontal.svg"> <img width="3001" height="1876" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" data-src="https://freight.cargo.site/t/original/i/31bb90aa83b99b3364775125ef93772ab96c59cd57b92f5248d3da4b211ed8bd/horizontal.svg"> <img width="7063" height="5008" width_o="7063" height_o="5008" data-src="https://freight.cargo.site/t/original/i/1c4a33ef5181dd0a71ac2666e1b9e660d452d394948f3ae3ee35741aa959aa50/Volvo-Highway-Robbery_Promo-Activation1.jpg" data-mid="179203121" border="0" src="https://freight.cargo.site/w/1000/i/1c4a33ef5181dd0a71ac2666e1b9e660d452d394948f3ae3ee35741aa959aa50/Volvo-Highway-Robbery_Promo-Activation1.jpg" /> Silver Lion (2016) Promo &amp; ActivationBronze Lion (2016) Design Bronze Lion (2016) Media Innovation shortlist (2016) Bronze Clio (2016) Innovation Merit One Show (2017) Design Merit One Show (2017) Direct Marketing Merit One Show (2017) Outdoor https://natalie-rose.com/Canon Thu, 18 May 2023 17:48:17 +0000 Natalie Rose Creative Portfolio https://natalie-rose.com/Canon Canon The Unknowns Activation 25 years ago, the Canon Rebel camera put pro photography into the hands of everyone, and broke down walls. For its anniversary, we did it again. Working with a well-known curator, Alicia Keys’ husband, Swizz Beats, we found artists trying to break into the art world, and projected their artwork onto the walls of museums that had once rejected them. One of the biggest walls came down. Sotheby’s opened their doors, and held an auction inviting all of the artists to sell their work. <img width="7063" height="5008" width_o="7063" height_o="5008" data-src="https://freight.cargo.site/t/original/i/8f032efa8e2192ae6f92393e1c496038e441e968eb79ad52d0ce0cf995e68ef9/Canon_rebel_Swizz_7063x5008-RGB.jpg" data-mid="179206077" border="0" src="https://freight.cargo.site/w/1000/i/8f032efa8e2192ae6f92393e1c496038e441e968eb79ad52d0ce0cf995e68ef9/Canon_rebel_Swizz_7063x5008-RGB.jpg" /> There’s a Rebel in all of us: https://bringit.usa.canon.com/Rebel Bronze One Show (2017) Direct Marketing Bronze One Show (2017) Cross Platform Bronze Lion (2016) Media Bronze Lion (2016) Outdoor x2 https://natalie-rose.com/The-Cape-Times Thu, 18 May 2023 17:48:18 +0000 Natalie Rose Creative Portfolio https://natalie-rose.com/The-Cape-Times The Cape Times Selfies Print Every journalist knows the key to a great story is getting it from the source. A first-hand account. This campaign serves to illustrate that you can't get any closer to the news. <img width="4453" height="3189" width_o="4453" height_o="3189" data-src="https://freight.cargo.site/t/original/i/46f4dd85f4b2a4ebb1bdf6e02a038ea07325f8d0a86b8e125ae221c97c3aa0dd/Cape_Times_William.jpg" data-mid="179221778" border="0" src="https://freight.cargo.site/w/1000/i/46f4dd85f4b2a4ebb1bdf6e02a038ea07325f8d0a86b8e125ae221c97c3aa0dd/Cape_Times_William.jpg" /><img width="4453" height="3189" width_o="4453" height_o="3189" data-src="https://freight.cargo.site/t/original/i/23a4f2f764008a62fb81325d8506f8dcd07b0616f583c69b3e7d5ab5b65fac3a/Cape_Times_Winston.jpg" data-mid="179221809" border="0" src="https://freight.cargo.site/w/1000/i/23a4f2f764008a62fb81325d8506f8dcd07b0616f583c69b3e7d5ab5b65fac3a/Cape_Times_Winston.jpg" /><img width="4453" height="3189" width_o="4453" height_o="3189" data-src="https://freight.cargo.site/t/original/i/74c2fb1a5171bb8991f73ef701b50a36e3120df4d0126c903169447dd8681d6f/Cape_Times_Tutu.jpg" data-mid="179221802" border="0" src="https://freight.cargo.site/w/1000/i/74c2fb1a5171bb8991f73ef701b50a36e3120df4d0126c903169447dd8681d6f/Cape_Times_Tutu.jpg" /><img width="4453" height="3189" width_o="4453" height_o="3189" data-src="https://freight.cargo.site/t/original/i/9ee056fde2331c11e0d50301b3742f866818730fa6a106eebae7f90bb82c0d74/Cape_Times_Sailor.jpg" data-mid="179221801" border="0" src="https://freight.cargo.site/w/1000/i/9ee056fde2331c11e0d50301b3742f866818730fa6a106eebae7f90bb82c0d74/Cape_Times_Sailor.jpg" /> Silver Lion (2013) D&amp;AD Nomination (2012) Silver One Show (2013) Silver Clio (2013) Silver at LIA for Print and in Poster (2013) Gold Young Lion (2014) Creative Circle Ad of the Month (Dec 2012) 1st https://natalie-rose.com/The-Organ-Donor-Foundation Thu, 18 May 2023 17:48:17 +0000 Natalie Rose Creative Portfolio https://natalie-rose.com/The-Organ-Donor-Foundation The Organ Donor Foundation Leila TV When someone who hasn’t registered as an organ donor dies, they take others with them. So we created a campaign to demonstrate this. Every time our commercial flighted on national television, our client saw a spike in organ donors. And by the time our ad had finished airing, enough organ donors had signed up. D&amp;AD NominationSilver ClioBronze ClioBronze at LIACannes TV shortlist (2012)Silver LoerieGold EagleCreative Circle Ad of the Month (Oct 2011) 2ndTAG awards - Best overall and Best cinematography <img width="3000" height="2214" width_o="3000" height_o="2214" data-src="https://freight.cargo.site/t/original/i/61bf16cee8df7c633d4d6e22178a9e811ec448eefd0dcbbda059298c1e527e9c/Organ-Donor-Parachuter.jpg" data-mid="179216225" border="0" src="https://freight.cargo.site/w/1000/i/61bf16cee8df7c633d4d6e22178a9e811ec448eefd0dcbbda059298c1e527e9c/Organ-Donor-Parachuter.jpg" /> <img width="3000" height="2214" width_o="3000" height_o="2214" data-src="https://freight.cargo.site/t/original/i/11893d98f5ea1a388e34c871de49ce3fb2bad24f79ef212a450de687c17a9219/Organ-Donor-Surfer.jpg" data-mid="179216226" border="0" src="https://freight.cargo.site/w/1000/i/11893d98f5ea1a388e34c871de49ce3fb2bad24f79ef212a450de687c17a9219/Organ-Donor-Surfer.jpg" /> https://natalie-rose.com/Samsung Thu, 18 May 2023 17:48:17 +0000 Natalie Rose Creative Portfolio https://natalie-rose.com/Samsung Samsung Unframed Integrated For the launch of the Samsung Gear VR, we wanted to give people a way to think about content beyond their traditional frame, and show them that the best content would be even better unframed. 1.2 billion impressions 300+ million combined views #1 most viewed branded campaign in 2017 on Facebook <img width="1920" height="1361" width_o="1920" height_o="1361" data-src="https://freight.cargo.site/t/original/i/51ae2165875b82c4a530cd5fd97e50a422f301a5a9fd17a6d759c606cb1ead99/88240f7f-fdf0-4092-a9e3-37597617fd3c_rw_1920.jpg" data-mid="179314213" border="0" src="https://freight.cargo.site/w/1000/i/51ae2165875b82c4a530cd5fd97e50a422f301a5a9fd17a6d759c606cb1ead99/88240f7f-fdf0-4092-a9e3-37597617fd3c_rw_1920.jpg" /> <img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/f88e07cfa95553b35dc1911751635672360d93ed844d17b5a0ac506c207f99d3/maxresdefault.jpg" data-mid="179218300" border="0" data-scale="70" src="https://freight.cargo.site/w/1000/i/f88e07cfa95553b35dc1911751635672360d93ed844d17b5a0ac506c207f99d3/maxresdefault.jpg" /> <img width="1072" height="550" width_o="1072" height_o="550" data-src="https://freight.cargo.site/t/original/i/41f1f4ee00de06911bae14a7eae51d4a7a651a2c29e579c077b174c83caead3b/ColdplayFacebook.jpg" data-mid="179218462" border="0" data-scale="70" src="https://freight.cargo.site/w/1000/i/41f1f4ee00de06911bae14a7eae51d4a7a651a2c29e579c077b174c83caead3b/ColdplayFacebook.jpg" /> This was the largest VR livestream concert performance in history. The full Coldplay concert was available to watch on the Samsung Gear 360 headset, giving fans a one of a kind immersive experience. Using 17 stereoscopic 360˚ VR cameras, 14 4k cameras, over 12,000 ft of fiber optic cabling, two satellite transmission trucks, and real time high-tech live stitch and render servers combined with live audio mixing, color timing and motion graphics, we captured the full concert and streamed it live in VR for the first time ever.Not only was the production a feat in itself, but the reach was unprecedented, with the livestream being broadcast to over 50 countries across the globe. Samsung What If TV How do you advertise a refrigerator for Samsung, focusing on its versatility? With a bunch of sommeliers, a tiger, a baby and a guy who's just come back from a really long vacation. This was a fun one to shoot. https://natalie-rose.com/Intuit-Quickbooks Thu, 18 May 2023 23:10:36 +0000 Natalie Rose Creative Portfolio https://natalie-rose.com/Intuit-Quickbooks Intuit: Quickbooks Happy Business Integrated Running a small business with QuickBooks is the easy way to a happier business. For their FY20 launch, we created a campaign showing iconic, notoriously grumpy characters from the past, who are now transformed business owners thanks to QuickBooks and their smart accounting solutions. Comedy director Harold Einstein helped bring Sensei Kreese (Martin Kove) from Karate Kid and Janine Melnitz (Annie Potts) from Ghostbusters back to life, but this time with a smile on their faces, and a whole new attitude. The commercials were part of a $100m global launch campaign spanning multiple channels from TV to OLVs, social posts, GIFs, IG Stories and even Koala Kai merchandise. Social To show how easy it is to invoice or run payroll on the QuickBooks app, we created a series of interactive IG Stories using the same tapping functionality to get our message across. <img width="2500" height="1733" width_o="2500" height_o="1733" data-src="https://freight.cargo.site/t/original/i/415460901398036fa9be175d335e56fb81be8539192f4224b9ce8c27b9881a64/TrialRun_Janine.png" data-mid="179230591" border="0" src="https://freight.cargo.site/w/1000/i/415460901398036fa9be175d335e56fb81be8539192f4224b9ce8c27b9881a64/TrialRun_Janine.png" /><img width="2500" height="1733" width_o="2500" height_o="1733" data-src="https://freight.cargo.site/t/original/i/1cda30a7d9b9165562256cb5cc75590d75392b55e072fc70e30cae9d6661a8af/TrialRun_Sensei.png" data-mid="179230592" border="0" src="https://freight.cargo.site/w/1000/i/1cda30a7d9b9165562256cb5cc75590d75392b55e072fc70e30cae9d6661a8af/TrialRun_Sensei.png" /> #ThrowBackThursdayWe leaned into existing behaviors with Janine and Sensei posting &nbsp;their grumpy past life selves. GIFs <img width="500" height="500" width_o="500" height_o="500" data-src="https://freight.cargo.site/t/original/i/aaa74b916755ad533ca3b714007c6e10c326b7de6c3b40dea9271aee1f86881b/QBKS0883H_QuickBooks_Happy_Business_Cobra_Kai_1e_1x1_GIF.gif" data-mid="179230839" border="0" data-scale="31" src="https://freight.cargo.site/w/500/i/aaa74b916755ad533ca3b714007c6e10c326b7de6c3b40dea9271aee1f86881b/QBKS0883H_QuickBooks_Happy_Business_Cobra_Kai_1e_1x1_GIF.gif" /><img width="500" height="500" width_o="500" height_o="500" data-src="https://freight.cargo.site/t/original/i/0bbe0b75e30e734271483c3286f1b1689b36d7d773f2ef471f9b21506314ca09/QBKS0887H_QuickBooks_Happy_Business_Cobra_Kai_1i_1x1_GIF.gif" data-mid="179230841" border="0" data-scale="31" src="https://freight.cargo.site/w/500/i/0bbe0b75e30e734271483c3286f1b1689b36d7d773f2ef471f9b21506314ca09/QBKS0887H_QuickBooks_Happy_Business_Cobra_Kai_1i_1x1_GIF.gif" /><img width="500" height="500" width_o="500" height_o="500" data-src="https://freight.cargo.site/t/original/i/3b6f235775370d6f62d2b6364cb48035f352afc15e215e23e57475f525836268/QBKS0890H_QuickBooks_Happy_Business_Cobra_Kai_1l_1x1_GIF.gif" data-mid="179230842" border="0" data-scale="31" src="https://freight.cargo.site/w/500/i/3b6f235775370d6f62d2b6364cb48035f352afc15e215e23e57475f525836268/QBKS0890H_QuickBooks_Happy_Business_Cobra_Kai_1l_1x1_GIF.gif" /> <img width="810" height="810" width_o="810" height_o="810" data-src="https://freight.cargo.site/t/original/i/4348b29bf3d09b66dbc2096581e52bbdf49eb2728a707c726c9cf577ff0bd32a/Cranky_Janine.gif" data-mid="179230931" border="0" data-scale="31" src="https://freight.cargo.site/w/810/i/4348b29bf3d09b66dbc2096581e52bbdf49eb2728a707c726c9cf577ff0bd32a/Cranky_Janine.gif" /><img width="500" height="500" width_o="500" height_o="500" data-src="https://freight.cargo.site/t/original/i/0d48fa831bb0782f288fe64c150ffa108bf5ac60b65fd25998f8c79cdd5bc97c/QBKS0894H_QuickBooks_Happy_Business_Ghostbusters_1a_1x1_GIF.gif" data-mid="179230843" border="0" data-scale="31" src="https://freight.cargo.site/w/500/i/0d48fa831bb0782f288fe64c150ffa108bf5ac60b65fd25998f8c79cdd5bc97c/QBKS0894H_QuickBooks_Happy_Business_Ghostbusters_1a_1x1_GIF.gif" /><img width="500" height="500" width_o="500" height_o="500" data-src="https://freight.cargo.site/t/original/i/30a05edce9449f60a6d4418b8a726036155cab7f6d819c3325e0b8981a639b9c/QBKS0897H_QuickBooks_Happy_Business_Ghostbusters_1db_1x1_GIF.gif" data-mid="179230844" border="0" data-scale="31" src="https://freight.cargo.site/w/500/i/30a05edce9449f60a6d4418b8a726036155cab7f6d819c3325e0b8981a639b9c/QBKS0897H_QuickBooks_Happy_Business_Ghostbusters_1db_1x1_GIF.gif" /> And even Koala Kai Merch (previously known as Kobra Kai)&nbsp; <img width="2500" height="1250" width_o="2500" height_o="1250" data-src="https://freight.cargo.site/t/original/i/15a688bec265bb7a3442029240815640d2c65571baf3be7318e87df95d55cadc/Koala_merch.png" data-mid="179231191" border="0" src="https://freight.cargo.site/w/1000/i/15a688bec265bb7a3442029240815640d2c65571baf3be7318e87df95d55cadc/Koala_merch.png" /> https://natalie-rose.com/Tiger-Brands Thu, 18 May 2023 22:49:34 +0000 Natalie Rose Creative Portfolio https://natalie-rose.com/Tiger-Brands Tiger Brands The Tiger Alphabet Direct 65% of learners in South Africa aren’t able to read. To address this shocking illiteracy rate, we took it upon ourselves to create an alphabet based on the first letter of the brands they’ve grown to love. Brands they’ve spent their whole lives around, and see and hear every day. All of these brands are part of the Tiger Brand’s FMCG stable. And so, The Tiger Alphabet was born. <img width="14032" height="9922" width_o="14032" height_o="9922" data-src="https://freight.cargo.site/t/original/i/7ccd573def6a9e57c10d017a9604eb3cf435596ec7ae11aaf6367a86694a67ce/A2-Entry-Board.jpg" data-mid="179228974" border="0" src="https://freight.cargo.site/w/1000/i/7ccd573def6a9e57c10d017a9604eb3cf435596ec7ae11aaf6367a86694a67ce/A2-Entry-Board.jpg" /> <img width="6144" height="4096" width_o="6144" height_o="4096" data-src="https://freight.cargo.site/t/original/i/94ea9d5f494b32385fdd1ce3b1eee5e6b2bd0509d403499f276ac5dd60f8ab76/Classroom2.jpg" data-mid="179228902" border="0" src="https://freight.cargo.site/w/1000/i/94ea9d5f494b32385fdd1ce3b1eee5e6b2bd0509d403499f276ac5dd60f8ab76/Classroom2.jpg" />Bronze Lion (2014) Promo &amp; Activation https://natalie-rose.com/The-Mail-Guardian Thu, 18 May 2023 21:42:45 +0000 Natalie Rose Creative Portfolio https://natalie-rose.com/The-Mail-Guardian The Mail &amp; Guardian Freedom is Knowing Print Freedom of press. The difference between knowing what happened here. And not knowing at all. To create this campaign, we removed key parts of iconic images to show what happens when there is no freedom to report on what happened. The viewer is left to piece together the information. <img width="4800" height="3259" width_o="4800" height_o="3259" data-src="https://freight.cargo.site/t/original/i/4aaaa66b0c5324e1ee99f66c93754a4bdf046fffc3caf8f1a060b0076760980f/Napalm1.jpg" data-mid="179224262" border="0" src="https://freight.cargo.site/w/1000/i/4aaaa66b0c5324e1ee99f66c93754a4bdf046fffc3caf8f1a060b0076760980f/Napalm1.jpg" /><img width="4800" height="3259" width_o="4800" height_o="3259" data-src="https://freight.cargo.site/t/original/i/b1869c33449fb90931fe0b1f90fe6dfac4db5d4c2700619c738caa7e791c9101/Twin-Towers1.jpg" data-mid="179224263" border="0" src="https://freight.cargo.site/w/1000/i/b1869c33449fb90931fe0b1f90fe6dfac4db5d4c2700619c738caa7e791c9101/Twin-Towers1.jpg" /><img width="4800" height="3259" width_o="4800" height_o="3259" data-src="https://freight.cargo.site/t/original/i/c54b8a1624d2ff7563d47fb66dad89862bcbf5e7b05844175a78ffaccdc9d46c/Diana1.jpg" data-mid="179224260" border="0" src="https://freight.cargo.site/w/1000/i/c54b8a1624d2ff7563d47fb66dad89862bcbf5e7b05844175a78ffaccdc9d46c/Diana1.jpg" /><img width="4800" height="3259" width_o="4800" height_o="3259" data-src="https://freight.cargo.site/t/original/i/c99df3c98011a41c6b890183de040af60053ba150f9b51a31d0d9d739ea18abc/Mandela1.jpg" data-mid="179224261" border="0" src="https://freight.cargo.site/w/1000/i/c99df3c98011a41c6b890183de040af60053ba150f9b51a31d0d9d739ea18abc/Mandela1.jpg" /> Silver One Show (2014) Bronze Lion (2014) Creative Circle Ad of the Month (Sept 2013) 1st place