If you Google my name, I’m a Dutch-Surinamese singer, songwriter and dancer who lives in the US with 178 million views on a hit single.

That is not me.

Either my parents had the foresight to give me a name that would be famous one day, or people with the name Natalie Rose are predispositioned to be great. Let’s hope it’s the latter.

I began my career at Lowe & Partners Cape Town (now MullenLowe) working on the SABMiller account, acquired a few years later by ABInBev for $100 billion. I conceptualized and produced brand campaigns for Hansa Pilsener beer and Redd’s apple cider on a national scale, managing to sell through a script where we needed a hydraulic crane to drop a rowing boat carrying eleven people and a hillbilly into a swamp. During my time at Lowe, we picked up several international awards for three local brands, The Organ Donor Foundation, The Cape Times newspaper and OMO laundry detergent.

After Lowe, I joined TBWA/Hunt/Lascaris in Johannesburg and went on to roll out the Standard Bank UCount rewards campaign for South Africa’s leading bank over a period of 18 months. Standard Bank went from being the 4th most loved bank brand in South Africa to the 1st. At Hunts, I was part of the creative team who helped win Appletiser (now owned by the Coca-Cola Company), and I received global recognition on campaigns for the Mail & Guardian and Tiger Brands (Africa’s largest FMCG company).

In 2013, I was selected as South Africa’s top creative talent.

A year later, I moved across the Atlantic to Grey New York where I worked on Volvo and Canon. My partner Rodrigo Burdman and I (it is worth pointing out, a great name too and perhaps also destined for greatness) won multiple international awards for three separate clients in just one year, helping Grey become the second most awarded agency in the world at Cannes, and the first in North America.

I worked with Alicia Keys’ husband Swizz Beatz on a project for Canon, and launched the Volvo Hybrid XC90 in North America by creating a form of technology that stole the energy from other cars to power our own.

In 2017, I moved up a few blocks, literally, to R/GA New York as Creative Director on the Samsung Global account reporting directly to our client in South Korea. I mastered the art of the 13 hour time difference, learnt how to say hi in Korean (an-nyeong-ha-se-yo), successfully launched a range of flagship Samsung products globally, and executed a VR launch campaign with Coldplay – the biggest in history.

From there, I moved to the West coast and took up a Creative Director position at TBWA/Chiat/Day LA on the Intuit: QuickBooks account. Here I helped launch a $100 million global campaign for our client spanning several channels, while providing creative oversight and leadership to multiple teams.

I am now an SVP Group Creative Director at McCann New York running the Chick-fil-A account, managing several teams at any given time. Plus a team of two boys at home who are infinitely harder to manage.

As a creative leader, I like to inspire my teams, and guide them in creating their best work. I lead with compassion and integrity, and believe in giving those who work for me strong creative guidance, but enough freedom to feel like they can truly own a project.

My strength lies in my ability to land on a big idea, and bring it to life across several touch points from social and digital, to TV, Out of Home and Activation.

I’ve been recognized at all the international award shows and served as part of the New York Festivals Grand Jury in 2018 and The Gerety Awards Executive Jury in 2024.

If you’ve read my bio this far, you deserve to hear me sing. Although I only ever stick to "Happy Birthday", and the occasional South African National Anthem.