If you Google my name, I’m a Dutch-Surinamese singer, songwriter and dancer who lives in the US with 178 million views on a hit single.

That is not me.

Either my parents had the foresight to give me a name that would be famous one day, or people with the name Natalie Rose are predispositioned to be great. Let’s hope it’s the latter.

I am currently an Executive Creative Director at the community running Bath & Body Works and AutoZone, as well as projects for Jim Beam, PayPal and new business.

Prior to the community, I was SVP Group Creative Director at McCann New York leading the Chick-fil-A and TJ Maxx accounts, which I helped pitched on and ended up winning for the agency. 

I’ve previously worked at TBWA/Chiat/Day LA, R/GA New York, and Grey New York, on Volvo, Canon, Samsung, Intuit: Quickbooks, GRAMMYs, P&G, The Mail & Guardian, Nissan, The Organ Donor Foundation, States United to Prevent Gun Violence (SUPGV) and more.

As a creative leader, I like to inspire my teams, and guide them in creating their best work. I lead with compassion and integrity, and believe in giving those who work for me strong creative guidance, but enough freedom to feel like they can truly own a project. My strength lies in my ability to land on a big idea, and bring it to life across several touch points from Social and Digital, to Film, Out of Home and Activation. I’ve been recognized at all the international award shows and served as part of the New York Festivals Grand Jury in 2018 and The Gerety Awards Executive Jury in 2024.


Fun facts about me:

I once worked with Alicia Keys’ husband Swizz Beatz on a project for Canon where we projected the artwork of unknown artists onto the walls of museums that once rejected them.

I helped launch the Volvo Hybrid XC90 in North America by creating a form of technology that stole the energy from other cars to power our own.

I sold in a script where we needed a hydraulic crane to drop a rowing boat carrying twelve people into a swamp. It was fun, until the rowing boat started breaking apart.

While at Grey, I won multiple international awards for three separate clients in just one year, helping the agency become the second most awarded agency in the world at Cannes, and the first in North America.

In 2013, I was selected as South Africa’s top creative talent.

I love skiing and the ocean.

I hate the cold and sand in my food.

I cannot keep plants alive, but have somehow raised two boys (who are infinitely harder to manage than any other team I’ve had the honor of mentoring).