Work Experience

MCCANN NY (From 2022) Group Creative Director - Present
(Chick-fil-A and TJ Maxx)


FREELANCE (2020 - 2022): 72&SUNNY NY & LA, BBDO NY, DDB CHICAGO, DEUTSCH, R/GA NY & AUSTIN, VMLY&R NY, MRM


TBWA/CHIAT/DAY LA (2019 - 2020) Creative Director
(Intuit: QuickBooks)


R/GA NEW YORK (2017 - 2018) Creative Director
(Samsung Global)


GREY NEW YORK (2015 - 2017) Creative Director
(Volvo, Canon, P&G: Febreze, 3M, Ally Bank, Häagen-Dazs, States United to Prevent Gun Violence)


OGILVY JOHANNESBURG (Sept - Oct 2014) Freelance Writer
(Cadburys, Cricket South Africa)


IRELAND DAVENPORT JOHANNESBURG (Aug 2014) Freelance Writer
(Vodacom Cellular Network, Avis, BMW)


TBWA/HUNT/LASCARIS JOHANNESBURG (2012 - 2014) Senior Copywriter
(Standard Bank, Nissan, Tiger Brands FMCG, Appletiser, The Mail & Guardian newspaper, The Flight Centre)


LOWE & PARTNERS CAPE TOWN (2009 - 2012) Copywriter
(SAB Miller Breweries, Cape Town Fish Market, The Cape Times newspaper, WWF, The Organ Donor Foundation, Powerade)


OGILVY ZOOM (2009) Copywriter
(Pep, GEA Grenco, The Crazy Store)


THE JUPITER DRAWING ROOM (2008) Copywriter & Freelance
(Musica, Ooba, Property Genie, Woolworths SA)

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References

Renato Fernandez (CCO, TBWA/Chiat/Day LA)


"Natalie was a creative lead for one of our largest and toughest accounts, QuickBooks. The work that was done under Natalie’s leadership was some of the best I’ve seen in the three years we’ve had the account. Natalie also rolled up her sleeves and helped to run other projects and accounts like Recording Academy, Robinhood, and a new business pitch. I am very proud of the hard work, ideas and impact she has made here at ChiatDay LA.

She has a powerful creative drive within her and will only settle for top quality. Her passion, grace and tenacity are traits that make her a valuable creative and leader."


Jason Karley (GCD, TBWA/Chiat/Day LA)


"Natalie Rose is a fantastic creative director. She views every project no matter how large or small as an opportunity. And in doing so constantly pushes the boundaries of how big and broad each brief and corresponding idea can be. She excels at thinking outside the box of TV and standard social.

Natalie has a great attitude and is a pleasure to work with. Her energy is infectious and teams love working for her. They value her guidance and mentoring, and respect her opinions. Several writers specifically calling her out for “making them better” in reviews.

While working for me, Natalie managed an especially tough and faced-paced client with a likewise large and complex account and strategy group. She helped launch the strongest campaign yet by that client in its three years at our agency. Along with a long, long list of deliverables including everything from over a dozen film assets down to supporting social and even a fun set of branded GIFs.

Natalie would be a great addition to most any creative department and I for one hope our paths cross again in the future."

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Education

AAA School of Advertising:

Postgraduate Diploma in Copywriting with Merit


University of Cape Town:

Postgraduate Diploma in Marketing Management

Bachelor of Arts, Majors: Psychology and Media & Writing

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