Canon
The Unknowns
Activation
25 years ago, the Canon Rebel camera put pro photography into the hands of everyone, and broke down walls. For its anniversary, we did it again.
Working with a well-known curator, Alicia Keys’ husband, Swizz Beats, we found artists trying to break into the art world, and projected their artwork onto the walls of museums that had once rejected them.
One of the biggest walls came down. Sotheby’s opened their doors, and held an auction inviting all of the artists to sell their work.
25 years ago, the Canon Rebel camera put pro photography into the hands of everyone, and broke down walls. For its anniversary, we did it again.
Working with a well-known curator, Alicia Keys’ husband, Swizz Beats, we found artists trying to break into the art world, and projected their artwork onto the walls of museums that had once rejected them.
One of the biggest walls came down. Sotheby’s opened their doors, and held an auction inviting all of the artists to sell their work.
There’s a Rebel in all of us: https://bringit.usa.canon.com/Rebel
Bronze One Show (2017) Direct Marketing
Bronze One Show (2017) Cross Platform
Bronze Lion (2016) Media
Bronze Lion (2016) Outdoor x2
Bronze One Show (2017) Direct Marketing
Bronze One Show (2017) Cross Platform
Bronze Lion (2016) Media
Bronze Lion (2016) Outdoor x2