Chick-fil-A
The Brake Room
Activation/Experiential

The food delivery industry has exploded over the past few years. But sadly at the cost of one group of people: those who deliver.

New York’s 65,000 delivery workers made 120 million stops last year alone. They’re turned away from using restrooms at the restaurants they pick up from. They gather under bridges to stay warm and dry. They’ve had nowhere to go in between deliveries, until now.

The Brake Room is a first-of-its-kind rest station in NYC allowing food delivery workers to get warm, use the restroom, drink some water, grab a cup of coffee and rest in between deliveries, free of charge.








   Photography by Kareem Black


In creating The Brake Room, we overcame multiple challenges to create a ground-breaking experience from Chick-fil-A that brought care, attention and empathy to an underserved, unseen group. We made them feel appreciated for the very first time. And we advanced an important nationwide conversation that captured the attention of every major news outlet, including the mayor. The city, third party apps and anyone who orders delivery is finally seeing the people who bring them their food.

PRESS: 600+ earned media placements including The New York Times / The Tonight Show Starring Jimmy Fallon / CNN / The Today Show / NPR / Bloomberg Media / CBS News / ABC News / NBC News / CNBC / Fox News Business / Forbes / New York Magazine / Business Insider / The Gothamist / New York Daily News / The Independent / The City / Mashed / ZDNet / Yahoo! / NY1 / MSN / NASDAQ / Retail Brew / Simplemost / The Takeout / Trend Hunter / Nation’s Restaurant News / East Side Feed / Retail Wire / Head Topics US / MorningNewsBeat / Restaurant Dive / QSR Magazine / Cheddar News / Restaurant Business Online / Entrepreneur Magazine / Nation’s Restaurant News / The Architect’s Newspaper / Upper East Site / Social The Takeout / The Takeout / East Side Feed / New York City Patch

AWARDS: Silver & Bronze Cannes Lions / Campaign BIG Awards / Epica Awards / Adweek Experiential Awards




SVP, GROUP CREATIVE DIRECTOR ︎ NATALIEEVAROSE@GMAIL.COM ︎ (+1) 347 267 1122