Tiger Brands
The Tiger Alphabet
Direct
65% of learners in South Africa aren’t able to read.
To address this shocking illiteracy rate, we took it upon ourselves to create an alphabet based on the first letter of the brands they’ve grown to love. Brands they’ve spent their whole lives around, and see and hear every day.
All of these brands are part of the Tiger Brand’s FMCG stable. And so, The Tiger Alphabet was born.
65% of learners in South Africa aren’t able to read.
To address this shocking illiteracy rate, we took it upon ourselves to create an alphabet based on the first letter of the brands they’ve grown to love. Brands they’ve spent their whole lives around, and see and hear every day.
All of these brands are part of the Tiger Brand’s FMCG stable. And so, The Tiger Alphabet was born.
Bronze Lion (2014) Promo & Activation